Embark on a journey by scanning an NFC, QR, or other tag on the product. Explore Licenses Blockchain Agnostic At Aura Blockchain Consortium, we have crafted our solutions to operate on both private and public blockchains, ensuring broad accessibility. Aura - pierwszy globalny, luksusowy blockchain. We współpracy z markami Prada oraz Cartier, LVMH stworzył Aurę - konsorcjum blockchain, które pomoże klientom rozpoznawać autentyczność dóbr luksusowych. Do projektu mogą dołączyć inne marki, którym zależy na poprawie swojej przejrzystości. Aura is the newest fashion-blockchain entity to come into play, joining other networks like Arianee, which works with Ba&sh, Audemars Piguet and Vacheron Constanti, and VeChain, which has worked with Givenchy and H&M. Aura is also a private blockchain, meaning only companies on the network have full access and control over their data (brand and On top of the blockchain functionalities and APIs accessible by luxury brands, Aura SaaS will offer various white-label front-end interfaces and web pages to easily write, read and display Aura, developed partly by Microsoft, runs on a blockchain. That's the same technology that cryptocurrencies like Bitcoin and Ethereum are built on, as well as what enables the sales of non-fungible tokens (NFTs). Essentially, a blockchain is a secure, permanent and often public record of transactions. We, the Aura Blockchain Consortium, are a non-profit association of luxury brands investing in technologies to enhance the customer experience and build a virtuous future for luxury. We strive to make blockchain solutions and related technologies easy and available to all luxury brands. How does Aura work? Blockchain operation Aura it consists in the fact that the product identifier is matched with the customer identifier, which is thus able to provide consumers with access to the history of a given product. To simplify the supply chain tracking process, Aura's blockchain technology "allows brands and also their suppliers to write data into the blockchain, without the need for any coding knowledge," remarks Ott. Circularity is another essential touchpoint. In 2021, the global luxury resale market was valued at $32.61 billion (223 billion RMB How does Aura work? Aura, developed partly by Microsoft, runs on a blockchain. That's the same technology that cryptocurrencies like Bitcoin and Ethereum are built on, as well as what enables the sales of non-fungible tokens (NFTs). sWJe.